Thursday, November 21, 2013

WORK ON WRITTEN BUSINESS PLAN

AGENDA

Reallocate human resources

Chairman of the Board
Paul Filipinas

• Final Reviewer

Chief Executive Officer - 4th & 10th 

Richard T Perez

• Written Business Plan: Executive Summary
• Sony Vegas Elevator Pitch Video - Richard's Video

Chief Financial Officer - 4th & 10th

Chris Katehis

• Sony Vegas Elevator Pitch Video - Chris' Video

Chief Operations Officer - 4th & 10th 

Joshua Ortega

• Written Business Plan: Company Description, Mission Statement

Vice President of Sales - 4th

Angel Baquedano

• Sony Vegas Elevator Pitch Video - Angel's Video
• Phone Calls to all 45 NYC Firms
• Create HTML Emails

Vice President of  HTML Emails - 4th 

Nile Lynch

• Create HTML Emails

Vice President of Video Creation Services - 10th 
Alejandra Garcia

• Sony Vegas Elevator Pitch Video - removing audio static, Omar's video
• Written Business Plan: Cover Page, Table of Contents
• Peer Reviewer

Vice President of Website Development - 10th 

Hamidou Diallo

• CDIM Website
• Peer Reviewer

Vice President of Legal Affairs / Editorial - 10th 
Helen Avila

• Peer Reviewer

-----------------------------------------------------------------------------------------
Written Business Plan Components
Introductory Components - 10%

• Cover Page - Alejandra
• Table of Contents - Alejandra & Richard
• Executive Summary - Richard (Due Tues 12/3 - Final Review Mr. F)
• Company Description - Richard (Alejandra Peer Review Tues 11/26)
• Mission Statement - Richard (Alejandra Peer Review Tues 11/26)

Management Functions - 15%

• Planning - Alejandra (Business Goals & Strategy to Achieve)
• Website - Full time person on that
• App - Partnership with VE & NuApps
• Sell to every single VE company (domestic & international) - GOBO 
• Credible HTML Email client - VREAL
• Overcome lack of employees  - Outsource indian workers & NuApps
• Achieve Profitability - Grow firm outside NYC, reach domestic & International VE firms
• Organizing - Alejandra (Organizing Chart & a write up a short description of why each person is qualified for their positions)
• Directing - Alejandra 
• Controlling - Alejandra

Assessment of the Environment - 15%

• Current Economic Conditions - Chris
• Industry Analysis
• Real Industry Analysis - Richard (Porter's Five Forces)
• Virtual Industry Analysis - Chris (Porter's Five Forces)
• Target Market & Market Segmentation
• Target Market - Richard
• Market Segmentation - Richard
• Competitive Analysis - Chris

The Marketing Mix - 10%

• Product  - Joshua
• Price - Joshua
• Placement - Joshua
• Promotion - Joshua
• Positioning - Joshua

Break Even Analysis - 5%

• Break even amounts in total dollars  - Joshua
• Break even amounts in number of sales - Joshua
• What assumptions did we use? Profit Margin Percentage?

Financial Data - 25%

• Income Statement - 
• Projected
• Actual
• Balance Sheet
• Projected
• Actual
• Cash Budget (or Statement of Cash Flows)
• Projected
• Actual
• Financial Write - Up
• written summary / explanation / interpretation of the financial data
• Financial Statement reporting form with actual numbers* 
• Income Statement & Cash Budget through 10/31/13, Balance Sheet 10/31/13

Thursday, November 14, 2013

WORK ON LEARNING EXPRESS VE PRE-ASSESSMENT / WORK ON CDIM WEBSITE

AGENDA
Learning Express VE Pre-Assessment

Click HERE to log in.
http://www.learningexpressadvantage.com/LEA/login.cfm?cfid=x&cftoken=x&rf=1
Find your Username and Password below.



Work on CDIM wix Website
www.wix.com
username: carpediem.ny@veinternational.org
http://carpediemny.wix.com/cdim-advertising

Wednesday, November 13, 2013

MARKETING PLAN (FIVE P'S) & CDIM's WEBSITE 

AGENDA

Create CDIM's Marketing Plan

- Product
HTML Emails - $1250
Video Creation Services - $1500
Combo HTML & Video Creation Service - $2500 (with free NuApps VE Directory app) 

- Price - see above

- Place - (where does sale happen)?
Over Phone, In person at the  NYC Trade Fair, In person, at VE Networking events, via Email, over CDIM's website

- Promotion - (How do we get the word out?)
videos, emails, website, phone call, VE Website, marketing network events, NuApp's directory app, NYC Trade Fair

- Positioning - 1.) Better Technology, 2.) Client Focus 3.) Do it for Real 4.) Competitively Priced

Determine 5 P's for our competitors:

VEI Website: 
www.veinternational.org/resources
Option 1: Resources Page sidebar - Cost $3000 / 30 days
300 x 162 pixels
30k+ page view per month
10k+ unique visitors per month

www.veinternational.org/resources/reference-files
Option 2: Reference files Page Banner Ad - Cost $3000 / 30 days
680 x 129 pixels
Premium Placement at the Top of the Page
10k+ page view per month
5k+ unique visitors per month

Option 3: Reference Files Page Sidebar Ad - Cost $1000 / 30 days
300 x 162 pixels
10k+ page view per month
5k+ unique visitors per month

BrandMark VE
Advergaming - made with Construct 2 www.scirra.com (HTML5 - works on all platforms)
Professional Consulting - combined with online advertisements

Promotional Products
Metal Ballpoint Pen (10) - $40
Ticonderoga Pencils (100) - $30
Mini Highlighter (10) - $15
Stress Relieving Ball (10) - $36
T-Shirt - $12
Mug (10) - $51.30
Business Cards (100) - $30
USB Flash Drive - $15.60
Fitted Cap - $12

Online Advertisements
Gaming Package - $1500
-Brandmark will feature your company’s advertisement on its interactive gaming website.
-Players can view your company’s advertisements in a creative and fun way.
Startup Package - $9500
-1 advertisement.
-A unique logo designed that strengthens your brand.
Diamond Deluxe Package - $5500- $3000 ad posting fee & $5500 ad creation fee

• 2 advertisements will be posted on the veinternational.org. & brandmarkve.com
• Loyalty program

Gold Package - $2500 ad posting fee & $1500 ad creation fee

• An advertisement will be posted on the veinternational.org. & brandmarkve.com

Networking Package - $1000 / person

• An advertisement will be posted on the veinternational.org.
• Company’s unique advertisement will be displayed at the Trade Fairs.

-A business opportunity event headquartered at Brandmark Advertising where representatives of other companies negotiate with potential customers and clients.
Video Package - $3000
-A unique video created for highlighting the company’s products, visions, and core values

• A business opportunity event headquartered at Brandmark Advertisement, where representatives of other companies negotiate with potential customers, or clients.
• Brandmark Advertisement will personally promote your company at the Trade Fairs.
• $500 worth of promotional products of your choice.

Calendar - $3000
- A customized monthly calendar that will be sent to other V.E. firms across New York displaying your unique advertisement
Advertisement - $5000
-One advertisement will be made
Logos - $8000
- A unique logo designed to strengthen your brand recognition
Loyalty Program - $100
A rewards program that gives clients exclusive access to discounts, events, and promotions


Big Bang Advertising (outdated website)

New Horizons

Tuesday, November 12, 2013

SWOT ANALYSIS & PORTER'S FIVE FORCES

AGENDA

Discuss Porter's Five Forces for CDIM

- competitive rivalry within industry

- new entrants

- substitute products

- bargaining power of customers

- bargaining power of suppliers

Discuss CDIM's SWOT 

- Strengths

- Weaknesses

- Opportunities

-  Threats

Discuss CDIM's business risks

Friday, November 8, 2013

WRITTEN BUSINESS PLAN - DRAFT DUE WEDNESDAY NOVEMBER 27

AGENDA

Plan dates for written business plan
Discuss Mission Statement

Start VEI - Pre Test
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Find your Username and Password below.

START the VE International Pre-Assessment: Fall 2013


Business Plan Schedule
Day 1: Friday Nov 8, 2013
Chris - Current Economic Conditions: Unemployment, Interest Rate, Inflation / Deflation Rate,  GDP, Balance of Trade, Exchange Rates,
Richard - Mission Statement / Company Description
Omar - Create cold call script
Angel -  Create List of Objections & responses
Nile - Pay Invoices - Footprint, PR Catering, VPI, Star, Adam's Electronics (?), Gotham Hardware, Infinite Investment Solutions, ASAP, VE Law & Insurance,

Day 2: Tuesday  Nov 12, 2013
Chris - Real Industry Analysis - CREATE A PORTER'S FIVE FORCES for mobile advertising industry
Demonstrate understanding of the real world industry by providing information about size, profitability, current challenges, competitive pressures, etc.  
Richard - Email NuApps, Titan, Nick Chapman,
Management Functions - Planning Organizing Directing Controlling
Omar - Virtual Industry Analysis - Get information from everyone at the NYC marketing networking event
Provide evidence that research was done to obtain information about the status of the virtual advertising industry - # of competitors, profitability, expected demand, financial condition of prospective customers, etc


Day 3: Wednesday  Nov 13, 2013
Chris -Competitive Analysis
Richard -
Omar -

Day 4: Thursday  Nov 14, 2013
Chris -
Richard -
Omar -

Day 5: Friday  Nov 15, 2013
Chris -
Richard -
Omar -

Day 6: Monday  Nov 18, 2013
Chris -
Richard -
Omar -

Day 7: Tuesday  Nov 19, 2013
Chris -
Richard -
Omar -

Day 8: Wednesday  Nov 20, 2013
Chris -
Richard -
Omar -

Day 9: Thursday  Nov 21, 2013
Chris -
Richard -
Omar -

Day 10: Friday  Nov 22, 2013
Chris -
Richard -
Omar -

Day 11: Monday  Nov 25, 2013
Chris -
Richard -
Omar -

Day 12: Tuesday  Nov 26, 2013
Chris -
Richard -
Omar -

Day 13: Wednesday  Nov 27, 2013 - Business Plan Draft Due
Chris -
Richard -
Omar -

Day 14: Monday   Nov 27, 2013 - Business Plan Draft Due
Chris -
Richard -
Omar - 

Thursday, November 7, 2013

DEBRIEF MARKETING NETWORKING EVENT / CREATE WEBSITE

AGENDA

Register students for Elevator Pitch competition
Debrief yesterdays networking event
Nile - payroll for year
Plan out due dates for Written Business Plan
--------------------------------------------------
Design & Create website on Wix

Monday, November 4, 2013

PREPARE EVERYTHING FOR MARKETING NETWORKING EVENT

AGENDA

Show off video to Santi

Prepare 40 pamphlets in color

Prepare 40 invoices

Richard, Chris, Sarpong, Angel
Write contact info on back of 50 business cards
Name
Position
Email

Create HTML Email after school