- Cover Page
- name of business
- logo
- data
- Table of Contents
- each major section
- page numbers
- organized & neat
- Executive Summary
- Summarize the entire plan
- Company Description
- Organization date
- industry
- legal description
- location
- brief history
- Mission Statement
- Represents what the company stands for
Assessment of the Environment
- Current Economic Conditions:
- employee levels
- interest rates
- rate of inflation/deflation
- rate of change of GDP
- balance of trade
- exchange rates
- Industry analysis - real & virtual
- Real: Demonstrates a real understanding of the real world industry
- Virtual: Provide evidence that research was done to obtain information about the virtual company
- Target market & market segmentation:
- target consumer group
- separates layers of marketing
- Competitive analysis:
- examination of competing firms
- Product
- features that will satisfy customer needs
- Price
- demand based
- cost based
- competition based
- Placement
- trade fairs
- web based
- non-virtual customers
- Promotion
- benefits for doing business with your company
- Positioning
- image created in the customers mind
- Provide details about assumptions you used to perform analysis
- Planning
- business goals & objectives
- Organization
- organized to be able to meet objectives
- Direction
- Controlling
- compare expected results with actual outcomes
- Income Statement
- statement for a fiscal year with details
- Balance sheet
- reporting date (10/31/2010-4/30/2011
- Cash flow statement
- payments and reciets
- swot analysis
- Distinguishing between internal & external
- discussion of bunsiness risks
- incorrect assumptions
- strategy for dealing with risks identified
- well designed
- Existing firms
- balance of accounts
- All firms
- non virtual entries
- Loan amortization table for loans
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