The following is feedback from EURO RSCG's Vice President of Digital Strategy regarding
www.dwc-cafeimpresa.com
www.carpediemadvertisingve.com:
Overall the sites are impressive and well thought out. The team has done a tremendous amount of work and you should be proud so far!
Café Impressa
I like the content choices and the color scheme.
Some tips:
Homepage: Try to make a big splash with your home page. Raise the importance of the graphics, possibly Increase the size of the title or brand name.
Think about not showing the full letter from the CEO but a few sentences with his name and a link to the full letter so you can spend more of the valuable real estate talking about your product.
Utilize some Social Media tools to allow users to easily spread the word. Create a Facebook page with link, have some “share this page” features, and possible rating scales for your product.
Add testimonials from consumers.
You could run a contest for the best Coffee recipe with a showcase of the best with customer profiles, photo of the coffee recipe, and maybe a give-away to the winner.
Carpe Diem:
Overall, try and simplify the organization of the Carpe Diem and its associated network. It was hard at times to tell if I was on a network division page, a company that had its site built by your agency, or a separate initiative.
Home page needs to be visually more appealing, with bolder choices, and should have all of your key messages within a click. Try using some curves within the graphics to produce rhythm across the page.
It is a great idea to have “Advertisement of the Month”.
You may want to let customers submit their choice for Ad of the month.
Put the Awards or at least one on the home page.
Mr. Filipinas
- Posted using BlogPress from my iPhone
No comments:
Post a Comment