Cafe Impresa Business Plan Checklist

INTRODUCTORY COMPONENTS (10%)

• Cover Page- Rodney DONE (needs to be attached)
• name of business
• logo
• data
• Table of Contents Ruth
• each major section
• page numbers
• organized & neat
• Executive Summary- Ruth
• Summarize the entire plan
• Company Description Ruth
• Organization date
• industry
• legal description 
• location
• brief history
• Current Status and future Goals- Natasha Needs to be done  
• Mission Statement
• Represents what the company stands for

DESCRIPTION OF STAFFING (Marjohn and Saqlain) NOT DONE

• all staff

MARKETING PLAN (30% total) (Needs to be completed Stefano)

Assessment of the Environment

• Current Economic Conditions:
• employee levels :Employment rates are expected to raise within a fair amount of time but do to the slow growing economy to many people it does seem as it has budged.     http://www.randstad.com/the-world-of-work/us-employment-levels-starting-to-increase?c=11006
• interest rates : Over the past 10 years 
• rate of inflation/deflation : Inflation rates have gone down since 2008. From 3.8% to today rate of 1.1% .  http://www.usinflationcalculator.com/inflation/current-inflation-rates/     Experts have expected the inflation rate to increase about 0.77% to1.58% within the year of 2011       http://www.goftp.com/qna/What_is_the_expected_rate_of_inflation_for_2011-qna123871.html
• balance of trade
• exchange rates   
• Industry analysis - real & virtual
• Real: Demonstrates a real understanding of the real world industry 
• Virtual: Provide evidence that research was done to obtain information about the virtual company
• Target market & market segmentation:
• target consumer group 
• separates layers of marketing 
• Competitive analysis: 
• examination of competing firms 

THE MARKETING MIX 12% (Mikey Nunez Needs to be redone!)

• Product 
• features that will satisfy customer needs 
• Price
• demand based
• cost based
• competition based
• Placement 
•  trade fairs 
• web based 
• non-virtual customers 
• Promotion (Not done reword Shamara Overton, Jhane Miller)
• benefits for doing business with your company
• Positioning
• image created in the customers mind 

BREAK-EVEN ANALYSIS 6%

• Provide details about assumptions you used to perform analysis 

MANAGEMENT FUNCTIONS 20%

• Planning
• business goals & objectives 
• Organization
• organized to be able to meet objectives 
• Direction 
• Controlling 
• compare expected results with actual outcomes 

FINANCIAL DATA 25%

• Income Statement 
• statement for a fiscal year with details  
• Balance sheet
• reporting date (10/31/2010-4/30/2011
• Cash flow statement
• payments and reciets

SWOT ANALYSIS & DISCUSSION OF BUSINESS RISKS 10%

• swot analysis  (DONE Crystal Nunez)
• Distinguishing between internal & external
• discussion of bunsiness risks (not done Frankely)
• incorrect assumptions
• strategy for dealing with risks identified

PRESENTATION OF PLAN 5%

• well designed

Appendix

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