Tuesday, November 16, 2010

Carpe Diem Business Plan Checklist

INTRODUCTORY COMPONENTS (10%)

  • Cover Page
    • name of business
    • logo
    • data
  • Table of Contents
    • each major section
    • page numbers
    • organized & neat
  • Executive Summary
    • Summarize the entire plan
  • Company Description
    • Organization date
    • industry
    • legal description 
    • location
    • brief history  
  • Mission Statement
    • Represents what the company stands for
MARKETING PLAN (30% total)
Assessment of the Environment

  • Current Economic Conditions:
    • employee levels 
    • interest rates 
    • rate of inflation/deflation
    • rate of change of GDP
    • balance of trade
    • exchange rates   
  • Industry analysis - real & virtual
    • Real: Demonstrates a real understanding of the real world industry 
    • Virtual: Provide evidence that research was done to obtain information about the virtual company
  • Target market & market segmentation:
    • target consumer group 
    • separates layers of marketing 
  • Competitive analysis: 
    • examination of competing firms 
THE MARKETING MIX 12%

  • Product 
    • features that will satisfy customer needs 
  • Price
    • demand based
    • cost based
    • competition based
  • Placement 
    •  trade fairs 
    • web based 
    • non-virtual customers 
  • Promotion 
    • benefits for doing business with your company
  • Positioning
    • image created in the customers mind 
BREAK-EVEN ANALYSIS 6%

    • Provide details about assumptions you used to perform analysis 
MANAGEMENT FUNCTIONS 20%

  • Planning
    • business goals & objectives 
  • Organization
    • organized to be able to meet objectives 
  • Direction 
  • Controlling 
    • compare expected results with actual outcomes 
FINANCIAL DATA 25%

  • Income Statement 
    • statement for a fiscal year with details  
  • Balance sheet
    • reporting date (10/31/2010-4/30/2011
  • Cash flow statement
    • payments and reciets
SWOT ANALYSIS & DISCUSSION OF BUSINESS RISKS 10%
  • swot analysis
    • Distinguishing between internal & external
  • discussion of bunsiness risks
    • incorrect assumptions
    • strategy for dealing with risks identified
PRESENTATION OF PLAN 5%
  • well designed
Appendix

  •   Existing firms
    • balance of accounts
  • All firms
    • non virtual entries
    • Loan amortization table for loans

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