Wednesday, November 13, 2013

MARKETING PLAN (FIVE P'S) & CDIM's WEBSITE 

AGENDA

Create CDIM's Marketing Plan

- Product
HTML Emails - $1250
Video Creation Services - $1500
Combo HTML & Video Creation Service - $2500 (with free NuApps VE Directory app) 

- Price - see above

- Place - (where does sale happen)?
Over Phone, In person at the  NYC Trade Fair, In person, at VE Networking events, via Email, over CDIM's website

- Promotion - (How do we get the word out?)
videos, emails, website, phone call, VE Website, marketing network events, NuApp's directory app, NYC Trade Fair

- Positioning - 1.) Better Technology, 2.) Client Focus 3.) Do it for Real 4.) Competitively Priced

Determine 5 P's for our competitors:

VEI Website: 
www.veinternational.org/resources
Option 1: Resources Page sidebar - Cost $3000 / 30 days
300 x 162 pixels
30k+ page view per month
10k+ unique visitors per month

www.veinternational.org/resources/reference-files
Option 2: Reference files Page Banner Ad - Cost $3000 / 30 days
680 x 129 pixels
Premium Placement at the Top of the Page
10k+ page view per month
5k+ unique visitors per month

Option 3: Reference Files Page Sidebar Ad - Cost $1000 / 30 days
300 x 162 pixels
10k+ page view per month
5k+ unique visitors per month

BrandMark VE
Advergaming - made with Construct 2 www.scirra.com (HTML5 - works on all platforms)
Professional Consulting - combined with online advertisements

Promotional Products
Metal Ballpoint Pen (10) - $40
Ticonderoga Pencils (100) - $30
Mini Highlighter (10) - $15
Stress Relieving Ball (10) - $36
T-Shirt - $12
Mug (10) - $51.30
Business Cards (100) - $30
USB Flash Drive - $15.60
Fitted Cap - $12

Online Advertisements
Gaming Package - $1500
-Brandmark will feature your company’s advertisement on its interactive gaming website.
-Players can view your company’s advertisements in a creative and fun way.
Startup Package - $9500
-1 advertisement.
-A unique logo designed that strengthens your brand.
Diamond Deluxe Package - $5500- $3000 ad posting fee & $5500 ad creation fee

• 2 advertisements will be posted on the veinternational.org. & brandmarkve.com
• Loyalty program

Gold Package - $2500 ad posting fee & $1500 ad creation fee

• An advertisement will be posted on the veinternational.org. & brandmarkve.com

Networking Package - $1000 / person

• An advertisement will be posted on the veinternational.org.
• Company’s unique advertisement will be displayed at the Trade Fairs.

-A business opportunity event headquartered at Brandmark Advertising where representatives of other companies negotiate with potential customers and clients.
Video Package - $3000
-A unique video created for highlighting the company’s products, visions, and core values

• A business opportunity event headquartered at Brandmark Advertisement, where representatives of other companies negotiate with potential customers, or clients.
• Brandmark Advertisement will personally promote your company at the Trade Fairs.
• $500 worth of promotional products of your choice.

Calendar - $3000
- A customized monthly calendar that will be sent to other V.E. firms across New York displaying your unique advertisement
Advertisement - $5000
-One advertisement will be made
Logos - $8000
- A unique logo designed to strengthen your brand recognition
Loyalty Program - $100
A rewards program that gives clients exclusive access to discounts, events, and promotions


Big Bang Advertising (outdated website)

New Horizons