MARKETING PLAN (FIVE P'S) & CDIM's WEBSITE
AGENDA
Create CDIM's Marketing Plan
- Product
HTML Emails - $1250
Video Creation Services - $1500
Combo HTML & Video Creation Service - $2500 (with free NuApps VE Directory app)
HTML Emails - $1250
Video Creation Services - $1500
Combo HTML & Video Creation Service - $2500 (with free NuApps VE Directory app)
- Price - see above
- Place - (where does sale happen)?
Over Phone, In person at the NYC Trade Fair, In person, at VE Networking events, via Email, over CDIM's website
Over Phone, In person at the NYC Trade Fair, In person, at VE Networking events, via Email, over CDIM's website
- Promotion - (How do we get the word out?)
videos, emails, website, phone call, VE Website, marketing network events, NuApp's directory app, NYC Trade Fair
videos, emails, website, phone call, VE Website, marketing network events, NuApp's directory app, NYC Trade Fair
- Positioning - 1.) Better Technology, 2.) Client Focus 3.) Do it for Real 4.) Competitively Priced
Determine 5 P's for our competitors:
VEI Website:
www.veinternational.org/resources
Option 1: Resources Page sidebar - Cost $3000 / 30 days
300 x 162 pixels
30k+ page view per month
10k+ unique visitors per month
www.veinternational.org/resources/reference-files
Option 2: Reference files Page Banner Ad - Cost $3000 / 30 days
680 x 129 pixels
Premium Placement at the Top of the Page
10k+ page view per month
5k+ unique visitors per month
Option 3: Reference Files Page Sidebar Ad - Cost $1000 / 30 days
300 x 162 pixels
10k+ page view per month
5k+ unique visitors per month
BrandMark VE
Advergaming - made with Construct 2 www.scirra.com (HTML5 - works on all platforms)
Professional Consulting - combined with online advertisements
Promotional Products
Metal Ballpoint Pen (10) - $40
Ticonderoga Pencils (100) - $30
Mini Highlighter (10) - $15
Stress Relieving Ball (10) - $36
T-Shirt - $12
Mug (10) - $51.30
Business Cards (100) - $30
USB Flash Drive - $15.60
Fitted Cap - $12
Online Advertisements
Gaming Package - $1500
-Brandmark will feature your company’s advertisement on its interactive gaming website.
-Players can view your company’s advertisements in a creative and fun way.
Startup Package - $9500
-1 advertisement.
-A unique logo designed that strengthens your brand.
Diamond Deluxe Package - $5500- $3000 ad posting fee & $5500 ad creation fee
Video Package - $3000
-A unique video created for highlighting the company’s products, visions, and core values
- A customized monthly calendar that will be sent to other V.E. firms across New York displaying your unique advertisement
Advertisement - $5000
-One advertisement will be made
Logos - $8000
- A unique logo designed to strengthen your brand recognition
Loyalty Program - $100
A rewards program that gives clients exclusive access to discounts, events, and promotions
Big Bang Advertising (outdated website)
New Horizons
VEI Website:
www.veinternational.org/resources
Option 1: Resources Page sidebar - Cost $3000 / 30 days
300 x 162 pixels
30k+ page view per month
10k+ unique visitors per month
www.veinternational.org/resources/reference-files
Option 2: Reference files Page Banner Ad - Cost $3000 / 30 days
680 x 129 pixels
Premium Placement at the Top of the Page
10k+ page view per month
5k+ unique visitors per month
Option 3: Reference Files Page Sidebar Ad - Cost $1000 / 30 days
300 x 162 pixels
10k+ page view per month
5k+ unique visitors per month
BrandMark VE
Advergaming - made with Construct 2 www.scirra.com (HTML5 - works on all platforms)
Professional Consulting - combined with online advertisements
Promotional Products
Metal Ballpoint Pen (10) - $40
Ticonderoga Pencils (100) - $30
Mini Highlighter (10) - $15
Stress Relieving Ball (10) - $36
T-Shirt - $12
Mug (10) - $51.30
Business Cards (100) - $30
USB Flash Drive - $15.60
Fitted Cap - $12
Online Advertisements
Gaming Package - $1500
-Brandmark will feature your company’s advertisement on its interactive gaming website.
-Players can view your company’s advertisements in a creative and fun way.
Startup Package - $9500
-1 advertisement.
-A unique logo designed that strengthens your brand.
Diamond Deluxe Package - $5500- $3000 ad posting fee & $5500 ad creation fee
- 2 advertisements will be posted on the veinternational.org. & brandmarkve.com
- Loyalty program
- An advertisement will be posted on the veinternational.org. & brandmarkve.com
- An advertisement will be posted on the veinternational.org.
- Company’s unique advertisement will be displayed at the Trade Fairs.
Video Package - $3000
-A unique video created for highlighting the company’s products, visions, and core values
- A business opportunity event headquartered at Brandmark Advertisement, where representatives of other companies negotiate with potential customers, or clients.
- Brandmark Advertisement will personally promote your company at the Trade Fairs.
- $500 worth of promotional products of your choice.
- A customized monthly calendar that will be sent to other V.E. firms across New York displaying your unique advertisement
Advertisement - $5000
-One advertisement will be made
Logos - $8000
- A unique logo designed to strengthen your brand recognition
Loyalty Program - $100
A rewards program that gives clients exclusive access to discounts, events, and promotions
Big Bang Advertising (outdated website)
New Horizons
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